The Best Methods of Marketing your Business in a Global Pandemic

Coronavirus has hit us hard and taken most of 2020 with it. The majority of businesses have taken huge losses over two quarters now, and there is no end in sight. Resurgence of the virus is occurring all over the world, every single day, and no business knows what tomorrow will bring.

Do we give up? No. As small business owners we have a duty to those that support us. That duty is to keep going, try harder, and make a sales dent in different ways. With this in mind, we put together this list of the top 5 marketing techniques to improve footfall to your small business in a post-coronavirus world. Could you be marketing better? Let’s find out…

Top 5 Marketing Techniques in a Post-Covid World

How can you increase business without breaking the bank on advertising? Let’s review.

1 – Get on Social Media

The world knows that small businesses are in crisis and, for the most part, the people in your life want you to succeed. If you don’t already own social media accounts – then where have you been for the last five years? This is the moment you have been waiting for, to have the time to set them up. If you do have social media accounts? Let everyone know you need new business. Liking and sharing goes a long way in the world of free advertising.

2 – Extrapolate the Data

If you have been putting off market analysis and consumer research – this is the time to get stuck in. Tightening your target market can lead to a boost in traffic just when your small business needs it most. Analysing your sales data allows you to segment your audience, effectively targeting individual parts of it with specific products. This increases your chance of making a sale… it’s simple really. You can learn more about it through Datapine.

3 – The Online Shop Option

If you are still relying solely on your bricks and mortar building to sell your product or service, you are effectively secluded in the dark ages. Dodge this by setting up a page on your website that is devoted to online consumers. Did you know that Gen Z can spend up to 10 hours online every day? This puts you directly in the path of the younger clientele you haven’t been able to attract into your high street store.

4 – Leafleting

Ahh the old days of going door-to-door with a leaflet. In our opinion, this paper option is a bit of a waste… but there’s no reason you can’t set up an email connection with your customers. Have your customers sign up on to your online newsletter, to receive special discounts, news, announcements – the works. You can email them whenever you feel the need to boost business, or whenever you have a new product you think they would like.

5 – The Virtual Market

We mentioned online shops earlier – but did you know there is a new trend arising from all of this? The virtual market is akin to visiting a craft fayre in real life – except it exists in the virtual space. These events are hosted live, online, and are perfect for getting your goods to a new lot of people.

Your Small Business Can Survive Coronavirus

The upshot of all this is that you have it within your power to survive covid-19 in 2020. Dare you take up the gauntlet? We’ll be rooting for you!